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    Current Issue: Vol 90 No 4 Neighborhood places step up pace, Pioneering Concept winner at HX, Mexicue plans 3rd restaurant in '17, Mr. Mac's launches franchising program, and more...

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    Secrets of Success December 2016: Bradd Levitan Bradd Levitan is CEO of Beso Del Sol Sangria, with more than 23 years of success in the wine and spirits industry. He founded the company in 2013 after a career that began with Jim Beam Brands for which he oversaw MA and RI. He later joined SKYY Spirits, spending 14 years that ended with overseeing a portfolio of more than 30 brands in the South and Puerto Rico. Before founding Beso Del Sol Sangria, he had L&B USA LLC, a sales and marketing consulting firm that shepherded brands such as SKYY Vodka, Sobieski Vodka and Skinny Girl Margarita to success.
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    Guest Column: Why Creativity Matters When Opening a Restaurant Walking around Boston, you'll come across hundreds of bars, restaurants, and pubs. But which one do you choose? Why choose one bar over another? Is it the appearance? Is it the name of the bar? Is it the atmosphere? Picture this, you're walking down the street with friends, and you have 2 pizza shops you've never heard of to choose from. One is called DOUGH and has unique menu, style and feel, similar to All Star Pizza Bar in Cambridge, MA. The other pizza shop is called Mike's Pizza. Mike's Pizza has a counter to place an order and looks like any other quick service establishment. Which would you and your friends be more likely to go into?  
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